Rob S Williams

Ben Eine - Identity

Ben Eine is one of the UK’s most prolific and original street artists specialising in grand, playful lettering. Eine has now built an exceptional worldwide reputation and wanted a brand that positioned him as a credible contemporary artist.

The solution was to combine the black paint drips that Eine uses on the edges of his unique canvases with Eine’s signature Circus font. By mixing several processes; embossing, screen printing onto duplexed card and applying varnish to create a high gloss finish an outstanding result 
was achieved. Created at Root.

einesigns.co.uk

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Sculptivate - Identity

Event design & production company Sculptivate wanted a distinctive brand identity that imparted the playful, vibrant and tactile nature of their work.

Play-Doh pieces were pushed through a stencil which resulted in a simple, unique and colourful solution. Flecks of Play-Doh were used on the stationery reverse to provide a burst of energy that encapsulated the brand. The final identity was rolled out across stationery, website and apparel.

Sculptivate and their clients were extremely pleased with the result. The identity was also featured in the Victionary book I Heart Avant Garde and the Rockport book 1000 Paper Graphics. Created at Root.

sculptivate.co.uk

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Invadercade - Art Direction & Film

We were asked by Taito (creators of classic arcade Space Invaders), to develop a promotional film for the launch of Invadercade - the worlds first iPad dock arcade machine. The film had to be interesting, informative, fun and memorable.

Avoiding the infomercial route, I found inspiration in the period that Space Invaders originated in. After watching a few video clips of Tomorrow’s World - the TV gadget show seemed the perfect fit for the level of product information we had to convey. Created at Root.

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Final Fantasy XIV - Advertising

FFXIV is a Massively Multiplayer Online Role Playing Game (MMORPG), its multiplayer feature makes it unique from previous instalments. It is also a ground-breaking game as it is a ‘cross-platform’ release - playable online on PS3 and PC systems - this was the main foundation of the advertising concept.

The client wanted a cinematic realism to the campaign as the games are filmic. They were also keen to not show any games footage or cut scenes in the TVC to help it stand out further from traditional video game advertising. Created at Root.

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finalfantasyxiv.com

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Fallout 3 - Exhibition Design

We were asked by Bethesda Softworks to design and produce their Fallout 3 space at the annual GamesCom event and provided with an open brief. The aim was to design a space that would engage both the press, industry and public in anticipation of the forthcoming release of Fallout 3.

A vast metal vault was created inspired by Vault 101, the home of the main character in the game. A maze of interactive corridors were developed, enabling gamers to immerse themselves in a 1950’s post-apocalyptic world.

The stand was nominated for ‘Best In Show’ at GamesCom and Root was also short-listed for and received a Commendation from the annual Design Week Awards. Created at Root.

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Craig - Identity

Craig Goldblatt is a motivational speaker with an atypical approach.

To keep Craig Goldblatt’s sense of authority, while making him seem more approachable, he was simply re-branded as Craig. It was also important for his audience to be able to tap into his inspiration by making his website a valuable resource for his clients away from his workshops.

A destination site was created which rewards the user as they explore it.

Making the site feel organic and playful by developing a ‘pillar tree’ (using HTML5 Canvas) to guide the user through the 6 pillars of Craig’s philosophy. Created at Root.

craiggoldblatt.co.uk

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