Running on Intel
Intel X SMS shoot
Photographer: Ben Duffy
Intel collaborated with SMS Audio, the headphone company owned by 50 Cent, to produce the headphones including Intel technology, to track and push your exercise routine.
I was asked to come up with a photographic campaign to illustrate key benfits of the headphones. The final images were used across the EMEA region via Intel’s social channels.
I created initial concept moodboards, cast the models and art directed the photoshoot over three days.