Client

Intel

Project

Intel X SMS shoot

Studio

Bisqit London

Art direction

Photographer: Ben Duffy

Intel collaborated with SMS Audio, the headphone company owned by 50 Cent, to produce the headphones including Intel technology, to track and push your exercise routine.

I was asked to come up with a photographic campaign to illustrate key benfits of the headphones. The final images were used across the EMEA region via Intel’s social channels.

I created initial concept moodboards, cast the models and art directed the photoshoot over three days.