American classic kicks off
Art direction & content creation
Ford were bringing the iconic Mustang car to Europe for the first time. The official launch announcement coincided with the UEFA Champions League final – a football match guaranteed to have the whole of Europe watching.
To maintain post launch interest online, Ford Europe wanted something different for viewers to share.
I created this set of 3D GIFs, themed around football and the Mustang’s iconic status. I made storyboards and animatics for each GIF, art directed a shoot of the car prototype, and edited and built the final GIFs.